All business owners, regardless of industry or size, need to invest in reputation management. It can take just a few hours for one bad customer experience to go viral and impact the company’s bottom line. It’s even worse if the business isn’t aware that this is going on.
The good news is, there are several steps that can be taken to ensure a business’s reputation is protected online. Keep reading to learn what those steps are.
Remain Aware of What’s Going On
The first step in managing a business’s online reputation is to understand what’s being said about the brand. It’s important to remain aware of what’s happening online and what other people may be saying.
There are several brand monitoring tools that can be implemented and used to help with this. It may also be a good idea to set up Google Alerts to see what others are posting.
Keep the Website and Social Media Updated
It’s important to remain relevant if a person wants a website to show up higher in the search engine results pages. Keep the website and social media pages updated so that they remain relevant. This means that a business owner or representative needs to make sure there is fresh content present, and they need to pay attention to their overall social media strategy.
It may be a good idea to hire other people to help with content creation. This will allow a business owner and other employees to focus on other aspects of their business.
Don’t Immediately Respond to Negative Comments or Press
A gut reaction when facing any type of PR disaster is to respond right away. In some cases, though, it will make sense to take a step back and just wait.
Take some time to form a respectful and professional response and get plenty of information before saying anything. This will help ensure the response is beneficial, rather than more damaging to the business.
When it comes to monitoring and managing a business’s online reputation, knowing what to do and what not to do is important. In some cases, hiring outside help for assistance with this is also a smart move.